What are we about?
We are not a fast fashion brand. We don’t chase trends – instead we concentrate on creating timeless, classic and versatile pieces that can be worn throughout the year. Our emphasis is on helping our customers to create a capsule wardrobe, full of carefully selected pieces you can wear whatever the occasion.
In order to achieve this, we source the best factories from around Europe for each of our products. This careful selection means that we can create luxury products made to last. We encourage our customers to make thoughtful purchases that will see them through on their life’s journey and we understand that each is different and special….
What does this mean for you?
Every garment you purchase will be of the highest quality and comfort and will withstand the test of time. We promise attention to detail and the ultimate fit, resulting in you looking effortlessly stylish. Our aim is that you pull out your favourite pair of jeans time after time and that they remind of special moments in your life – we all have them!
And the planet?
With slower production schedules and small batch collections, we aim to reduce the textile waste clogging our landfills. Where we can, we will source collections in the UK, for example our 100% wool scarves made in one of the last weaving sheds in Northern England.
We also ensure our pieces are ethically produced with good working practices for our suppliers employees.